Earlier this year Coca-Cola made waves when they revealed their intention to enter the alcoholic beverage market for the first time in the company’s 132-year history. And they are doing so right here in Japan. The three “Lemon-Do” chuhais are now available–only in Japan’s southern island […]

I think Japan skipped spring this year. In this edition of Chuhai Watch we’ve got lots of new fruity chuhais coming soon to push you right into early summer! Suntory Kokushibori Pear is 15% real pair juice. Not a very common flavor for cocktails! It’s […]

The Coca-Cola chuhais have been officially unveiled! As Coca-Cola’s first alcoholic drinks in its 132-year history, this is one we need to watch carefully. The Coca-Cola “Lemon-Do” series is coming on May 28th. It’s an announcement we’ve been waiting for since the Coca-Cola Japan CEO dropped […]

Suntory estimates the RTD category will grow by another 10% this year! By far the fastest growing genre here in Japan. Of course there are plenty more releases on the horizon to help hit those numbers. Asahi brings along Mogitate Green Apple, slated for an […]

There’s been so many things going on in chuhai land, I’m starting to want to just drink chuhai and forget. This is the biggest Chuhai Watch since I started this site! Let’s get caught up. Asahi From Asahi first up is Mogitate Lychee, a seasonal […]

More fruity flavors coming around when spring gets kicked off here in Japan! Kirin is bringing a Hokkaido-only flavor of Hyoketsu out: Hyoketsu Hokkaido Honeydew. As far as I can tell it’s the first time they’re doing this flavor! It’s coming out on March 27 […]

Although we’re still deep in winter, our friends in the alcohol industry are already thinking about how to make our Hanami season more tasty and wet. Usually that involves pink, peach, cherry, and strawberry flavors, plus a heavy pour of booze. Here’s a round-up of […]

Although Dec 25-29 is a regular workweek here in Japan, things are definitely winding down for the year. Barring any major announcements I expect this Chuhai Watch to be my last post of 2017. It’s been an amazing year for the Japanese alcohol industry and […]

It’s finally starting to feel like a winter here in Tokyo recently, and snow has begun to blanket the Sea of Japan coastal areas. Three new fruity and fresh chuhais to get you keep you nice and toasty early next year! Kirin has begun to […]

Ume, or plum, is Japan’s third best-selling flavor of chuhai after lemon and grapefruit. While the plum flavor is already available year-round in Kirin’s regular Hyoketsu series, for the first time, Kirin has announced the Hyoketsu Strong Nanko Ume. Available on December 5 for a […]