It's been basically a year since we saw Bar Nemanja's non-alcoholic gin. They now have a non-alcoholic whisky-flavored gin, whatever the hell that is.
When we last talked about NEMA, I mentioned something about Seedlip, and about how more and more people are turning away from the bottle...
It turns out I was dead wrong. NEMA Non-Alcoholic Gin -- or at least this new flavor dubbed "Non-Alcoholic Gin 0.00% Whisky" -- isn't trying to cater to non-drinkers. No, it looks like they are trying to make new drinkers. They are trying to help people who can't drink ease into drinking.
Check out this Facebook post they made:
For those that don't read Japanese, they are basically giving a set of cocktails to help non-drinkers phase their way into drinking an Old Fashioned.
1st Step Old Fashioned: 45ml Non-Alcoholic Gin NEMA 0.00% Whisky, 1tsp maraschino cherry syrup, 1 dash of bitters
2nd Step Old Fashioned: Add 1tsp of your favorite whisky
3rd Step Old Fashioned: Add 10ml of your favorite whisky
That's right! They are actually trying to push you from not drinking to drinking a goddamn Old Fashioned, a.k.a. "a whisky drinker's attempt at not looking like a snob."
It's a shocking departure from, well, the rest of the world that is beginning to say drinking is bad for you and shit.
Anyway, getting to Non-Alcoholic Gin NEMA 0.00% Whisky, it features the below botanicals:
- Peated malt
- White oak
- Two kinds of rose
- Wild cardamom
- Juniper berry
That's a helluva botanical basket! And no alcohol at all!
You can get a 700ml bottle of Non-Alcoholic Gin NEMA 0.00% Whisky from Bar Nemanja for 3240 yen before tax. Assuming it's ever in stock again...
Whiskey Richard is the founder of nomunication.jp, and has been saying he has lived in Japan for ten years for the past four years. He enjoys drinking basically anything except straight-up Campari.